Nordic Valley name change well received

Nordic Valley will officially open the 2014-15 ski season on Friday with its new name. Previously known as Wolf Mountain, Nordic Valley has made changes for the upcoming season and is pleased with the results.

Tanisha Fritz, who works for Nordic Valley, said part of the name change goes back 30 years ago – that’s how long the owners have lived in the valley.

“We wanted to go back to the original roots,” Fritz said. “A lot of locals remember the name that way, and we’ve had a lot of positive feedback about the change.”

Marla Rawlings, Nordic Valley’s ski school director of seven years, also said she thinks the name change is positive.

“Most of the locals never stopped calling it Nordic Valley,” Rawlings said.

Fritz said the resort did have to change many logos and signage from the name Wolf Mountain.

“It wasn’t too expensive because we did trade outs with locals,” she said. “We would trade with season passes and things like that.”

Fritz said a number of trails have been added to the resort. One of the new trails is on private property which skiers and boarders will now be able to access.

“It has a minimal additional charge,” Fritz said. “We’re really excited about it.”

Susie English, the director of communications for Ski Utah, said costs to change the name and logo for Ski Utah would be minimal.   

Based on information from Utah’s 15 ski resort websites, 11 have never changed names, but many have had ownership changes. Brian Head, Canyons and Eagle Point are the other three that have had name changes.